1. Commitment: We are committed to serve and deliver quality services
  2. Integrity: We carry out all our work with greatest responsibility and accountability
  3. Excellence: We Deliver the highest-quality products and services in all endeavors
  4. Empowerment: We empower local Communities to improve their livelihoods
  5. Honesty: We treat all people with dignity and respect
  6. International: We are operating internationally in Japan and Africa